Vice President Digital & IT Sales/Marketing, Mercedes-Benz Cars
**** Vice President Digital & IT Sales/Marketing Mercedes-Benz Cars**** Daimler AG** Juli 2016–Heute Make the complex simple.We have streamlined fragmented teams and processes into one unified, lean, and agile force. Make visions tangible. We have developed a clear strategic framework and action plan to achieve our vision.
**DongFeng Peugeot Citroen Automobile** Director CITROËN China & Vice Managing Director JV set up by PSA and DongFeng Motors 2015–2016 In 2015, I was appointed Managing Director of the CITROËN Brand in China and Vice Managing Director of DongFeng Citroën, becoming the first female CEO of an OEM in China.
**Groupe PSA** Director CRM Groupe (stratégie & outils Systemes informatiques Client) 2010–2015 I steered the world-wide CRM division for all brands, and subsequently, the French manufacturer invested into a new “customer centric culture”, a new IT architecture in order to have a 360°-client vision as well as new standards for a successful digital lead transformation.
**** BMW Group**** General Manager Marketing Central Eastern Europe 2006–2010 Under my leadership, a number of significant contributions to projects and infrastructures were created, e.g. the launch of the brand MINI in Europe as well as the set-up of a new Wholesale and Retail structure within the Central Eastern European region.
** BMW France** Head of strategic planning Sales & Marketing 2004–2006 FOCUS AREAS: NEW DIGITAL BUSINESS AREAS, IT FOR MARKETING, SALES AND AFTER-SALES , DIGITAL CUSTOMER EXPERIENCES, SPEED IN IT (DEVOPS, API, FOSS), CUSTOMER-CENTRIC DIGITAL SERVICES, DIGITAL LEADERSHIP, DIGITAL CULTURE AND MINDSET, NEW WORKING METHODS.
In today’s climate of disruption, radical technical advances, and shifting human behaviours, together with her teams and colleagues, she is driving the digitalisation of Mercedes-Benz Cars to ensure that they remain a successful and meaningful mobility provider for generations to come. Their company purpose is to develop services, products and experiences that truly move the world. To achieve this vision, her core task is enabling the organisation’s digital transformation, the development and delivery of cutting edge innovations, and establishing a modernized, future-proof and secure IT landscape - including the ongoing maintenance and successful operation of the major digital and IT systems and infrastructure for the Mercedes-Benz Marketing and Sales systems. Furthermore, one of their focus areas is to accelerate the roll-out of our digital products and services by implementing new working models facilitating co-creation and collaboration. All those efforts put people in the centre – they predict customer needs and enable our teams to deliver services and products that offer our customers the luxury of time and comfort.
WHAT MAKES HER TICK: she believes the most important mark of a leader is the team they bring together. With an amazing team, she leads in a spirit of mutual trust. This means providing a clear vision and path to success, establishing an environment that encourages autonomy, and encouraging a cultural mindset of learning, collaboration, and co-creation.