Co- Founder & Chief Alliances Officer, Smaato
Petra is a pioneer in the mobile industry. She is one of the first women globally to co-found a mobile company in 2005, and has been successful in growing Smaato to become one of the largest mobile companies in the world. It is also the largest independent global mobile advertising & real-time bidding exchange in the mobile advertising industry, with headquarters in San Francisco & offices in New York, Hamburg, Berlin, Singapore, Shanghai & Jakarta. Prior to her career in mobile, she was a pioneer and very successful in e-commerce. As founding member of Intershop in 1996, Petra was instrumental in growing the company from a start-up to a publicly-listed company on NASDQ and the Neuer Markt, with a market cap of $12 billion and worldwide offices in Europe, Asia, Australia and South America. She was responsible for all strategic, business and technical partnerships globally. She was largely responsible for Intershop’s $25 billion licensing deal with Deutsche Telekom and their subsequent investment in the company. Prior to her career in e-commerce, she developed international market entry strategies for companies in the US and Europe. Petra is a Silicon Valley veteran since 1981, and one of the most globally-networked women executives. She sits on several boards and has been appointed to international honorary positions. She is Mobile Chair at GABA (German American Business Association), International Board Member at Hamburg@work and Vice- President at the American Club. Petra was appointed Hamburg Ambassador to San Francisco by the Governor and First Mayor of Hamburg. She also was appointed International Ambassador of the Technical University of Hamburg (TUHH) by the president and represents the university in California.